The Audi quattro® Experience

Challenge:
Allow consumers to put the road hugging capabilities of the 2013 Audi A4 to the test in a new and unexpected way, while highlighting Audi innovation and precision craftsmanship.

Solution:
A one-of-kind experiential event, putting drivers directly behind the wheel of custom fabricated all wheel drive slot cars in
the heart of the downtown financial district. Using the world’s first iPad slot car controller with live in-car camera feed and digital accelerator, the Audi quattro® Experience allowed participants to take the A4 on a heart-racing run around a 140 sq. ft., handcrafted all-season test track.