INTERAC Holiday OOH Installations


Interac storms debt – literally.

With the busiest retail period of the year upon us, Interac is continuing to take direct aim at costly credit card fees in an effort to get consumers thinking twice about the way they pay for holiday purchases.

To compliment the current Interac holiday campaign in market, Zulu Alpha Kilo created three unique out-of-home installations for Toronto’s downtown core that helped to reinforce in the minds consumers the consequences of overspending on credit and reminded them of the benefits of using their own money instead.


Mistletoe
Snowman
Snowball

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