Collingwood Elvis Festival

To promote the Collingwood Elvis Festival, the world's largest Elvis celebration, we created a campaign playing off the iconic image and music of Elvis Presley. Out-of-home posters and newspaper ads feature images of Elvis Presley's albums laser-cut into the shape of each song's subject matter. The campaign also includes a series of ambient installations ranging from planting blue suede shoes in shoe stores to creating 'Elvis has left the building' exit signs. Social media support includes social objects posted on the official Elvis Presley Facebook and Twitter pages.