Kringl™, the Proof of Santa Video app, was launched to raise awareness and support for Make-A-Wish® Canada, an organization that grants wishes to terminally ill children. Released in the weeks leading up to Christmas day, Kringl’s popularity spread predominantly by word of mouth. Although the app had no paid media support, national news channels and industry publications all picked up the story - Kringl quickly became a popular holiday app around the world.In less than 3 weeks, the Kringl app was downloaded over 110,000 times and the videos created were enjoyed by children in over 150 countries. During the app’s peak activity, more than 2 videos per second were being created on Christmas Eve. Through the app, Make-A-Wish® received global awareness and support to grant more wishes to terminally ill children. In addition, parents everywhere were able to grant their children’s wish, to see Santa Claus on Christmas morning in their very own living room.